Reid N. Moon
This guy went from 6k followers to 1.7m on TikTok in under 1 year.
His name is Reid N. Moon, the owner of Moon's Rare Books in Provo, Utah.
Here's how he did it so you can apply it to your content:
1. Detachment from the outcome:
Reid teaches you about rare books, but not once does he say, 'You can purchase this book at my store.' His bio doesn't even have a link to his store. He doesn't ask for you to comment to get something or collect your email address. Lesson: Teaching forges a strong emotional connection between the teacher and the student.
2. Authenticity:
Reid looks different from pretty much everyone on TikTok. He didn't change for the platform. Lesson: Be yourself.
3. Credibility:
“I'm holding a million-dollar book without gloves because gloves cause more damage than they ever prevent." Lesson: Credibility creates trust.
4. Consistency:
TikTok's algorithm favors content that is posted consistently.
5. No persuading:
Reid puts the viewers' best interests before his own. He doesn’t sell you on his books. He lets you sell yourself. When you're self-serving people can smell your commission breath. Lesson: When you put others' best interests before yours, you build trust.
Josh Braun
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