the G.O.A.T of sales
Car salespeople have a bad reputation.
But people loved Joe Girard.
Joe Girard is recognized by the Guinness World Records as the greatest car salesman in history.
He achieved remarkable success during his career, selling a total of 13,001 cars in just 15 years, from 1963 to 1978.
To put that in perspective, a typical car salesman takes 4-5 cars off the lot every month. Joe averaged 6 per day for well over a decade.
Joe didn't:
* Mirror * Label * Track open rates * Scale personalization * Drop people like a hot potato after the sale was made.
Joe did: * Care
His approach involved sending personalized cards to each of his customers throughout the year, including birthdays, anniversaries, and other significant events.
Here's an example:
"Just a brief note to thank you for your business and to congratulate you on your fine new car. I am sure you will enjoy owning it. Again, please don't hesitate to call me anytime because when you buy a car from me, you're also buying Joe Girard! I look forward to serving you for many years."
Joe cared about his customers and went the extra mile to make them feel valued and appreciated.
When was the last time a salesperson told you how much he or she appreciated your business?
Here's what saying thank you sounds like:
"Hi Beth. Thank you for investing in ACME. I promise I'll do everything in my power to give you the best possible service to prove that you made the right choice in buying from me. My cell number is 555.555.5555."
On Beth's birthday: "Happy birthday, Beth. Cheers to another trip around the sun. I appreciate you."
If in a world of digital communication, a handwritten note feels like taking a deep breath of fresh air.
Morris4x4Center, an e-commerce brand, found that customers receiving a handwritten thank-you note are 11X more likely to purchase again compared to those who only received emails.
What's your opinion on using handwritten notes when selling?
P.S. Whenever you’re ready, here are three ways I can help you get better at selling:
1. Join 6,447 people who have invested in the Badass B2B Growth Guide . This guide is filled to the brim with tactics that stack the odds in your favor for grabbing people’s attention and keeping it.
2. Stop getting tongue-tied when prospects raise objections. 34 Sales objections flashcards. Objection on the front, what to say on the back. Includes how-to-say-it audio files, real cold calls and a 45-minute video lecture.
3. Grab by book. It's called Snakes Struggling With Sales . The title sales it all.
Josh Braun
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