If I could only give one piece of sales advice, this would be it: Detach from the outcome. Because when you’re attached to the outcome You talk faster. It leaks out in your tone, your pacing, your word choice. And buyers can feel it Why? Because your intent drives your behavior. If your intent is to close at all costs, That behavior creates pressure. Pressure creates resistance. Desperation repels. But when you detach, when you let go of needing a yes, You get curious. That shift in energy? It changes everything. Detaching sounds like this: “You mentioned you’re hiring a Director of Business Development. Would it make sense to wait until they’re on board before bringing in an external trainer?” Detaching signals that you’re putting the prospect’s best interest first. It’s letting the buyer stay in control. It’s understanding that pushing someone into a decision isn’t the same as helping them make one. What the buyer decides is none of your business. Lean back. |
Have you ever tried to convince someone using facts, logic, and reason… …but they still weren’t convinced? You’re staring at the spreadsheet thinking, “Why don’t they get it? It’s all right here.” You’re not alone. This happens all the time in sales. Why? Because our beliefs aren’t built on spreadsheets. They’re stories we’ve been telling ourselves for years. Try to change someone’s story, and what do they do? They dig in deeper. Facts, logic and reason rarely change minds. Because when your...
Saw a YouTube video raving about the egg salad sandwich from 7-Eleven in Japan. Then another.Then another. Apparently they sell out before 10:30 a.m. So I set an alarm.Walked past a Lawson.Past a Family Mart.Straight to 7-Eleven. Found one.Tried it.And yeah… they were right. Cold. Creamy. Silky eggs on soft white bread. Ridiculously good for something that costs less than a coffee. But here’s the thing. 7-Eleven doesn’t have to tell you its sandwich is amazing. They don’t run Instagram ads...
Jenna doesn’t like tempura. Too heavy. Too greasy. Too much batter. But in Kyoto, tucked into a narrow local spot with counter seating and no tourists in sight, she took a bite And didn’t stop until the bowl was empty. Sometimes it’s not the thing you don’t like. It’s how you’ve experienced it. The wrong version can ruin a dish, a book, a place, a person. The right version? Can change your mind entirely. Made me think. How many things have I written off too soon? How much joy have I missed...