Egg salad
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Saw a YouTube video raving about the egg salad sandwich from 7-Eleven in Japan. Then another. Apparently they sell out before 10:30 a.m. So I set an alarm. Found one. Cold. Ridiculously good for something that costs less than a coffee. But here’s the thing. 7-Eleven doesn’t have to tell you its sandwich is amazing. They don’t run Instagram ads saying “Best Egg Salad Sandwich in the World.” They don’t need to. Their customers do it for them. Videos. Word of mouth. Because when the product is that good, you want to talk about it. That’s the lesson: Your customers are your best salespeople. Their voices build more trust than marketing or sales ever could. Want more customers? Make something worth waking up early for. |
Josh Braun
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