iOS 26
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iOS 26 just made cold calling better. Not worse. With Apple’s new Call Screening feature, unknown callers get screened by a voice assistant. You read the transcript of what they say before you decide to answer. At first glance, that sounds like a nightmare for sellers. But think about it. No more: Now you get a chance to spark curiosity in writing before the call even begins. That’s not a barrier. It’s a window. Because if you can’t get someone to lean in with your first line why would they stay on the phone anyway? This rewards clarity. It rewards relevance. It rewards empathy. Cold calls aren’t dead. They’re just evolving. So here’s the question, what would you say if your opener had to pass a transcript test first? Here’s an example: |
Josh Braun
A sales influencer drifts into my DMs each day, urging me to buy his $2.99 cold calling book. He promises records broken, gurus eclipsed, revenues soaring. Yet each message feels like a hand gripping too tight. “I’ve logged 20,000 hours of calls and shattered the world record!” “I’m going to be banned for sharing it.” “My book vaporizes every other guru.” “This is the sacred blueprint to $300k a month!” All of which just makes me… not want it. When we push, others lean away.When we insist,...
Have you ever tried to convince someone using facts, logic, and reason… …but they still weren’t convinced? You’re staring at the spreadsheet thinking, “Why don’t they get it? It’s all right here.” You’re not alone. This happens all the time in sales. Why? Because our beliefs aren’t built on spreadsheets. They’re stories we’ve been telling ourselves for years. Try to change someone’s story, and what do they do? They dig in deeper. Facts, logic and reason rarely change minds. Because when your...
If I could only give one piece of sales advice, this would be it: Detach from the outcome. Because when you’re attached to the outcomewhen you need the deal to close,need the call to go well,need the yesyou start to sound… different. You talk faster.You push harder.You stop listening.That neediness? It leaks out in your tone, your pacing, your word choice. And buyers can feel it Why? Because your intent drives your behavior. If your intent is to close at all costs,you’ll behave like someone...