Tea
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In a quiet tea room in Tokyo, a phrase caught my eye before the ceremony even began: Ichigo Ichie “One time, one meeting.” A once-in-a-lifetime encounter. It’s a guiding principle of the Japanese tea ceremony. A reminder that no two moments are ever the same. Even if we sit with the same people, in the same room, drinking the same tea, the moment is already different. The weather. The mood. The version of ourselves we bring. Everything shifts. That’s why nothing is rushed. Every gesture is deliberate. Every movement is a form of gratitude. And when it’s over? You don’t try to hang on. You don’t try to recreate it. You let it go like steam rising from a bowl. Ichigo Ichie isn’t just about tea. It’s about presence. It’s about recognizing the unrepeatable nature of now. You don’t get this moment back. So notice it. Honor it. Then let it go Because life isn’t a series of repeats, it’s a series of once. |
Josh Braun
Like a lot of people, I searched everywhere to get better at sales. Books.Courses.Seminars.Podcasts.Conferences. Always chasing the next big unlock. And yeah, I learned plenty. But the most profound shift? Tune in to what you control.Tune out what you don’t. Do your best,and let the rest unfold. Because no matter how skilled you are,there’s only so much in your hands. When or if people buy?Not up to you. Deals stall.Priorities shift.Territories get shuffled.Quotas go up. The urge is to grip...
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