no brainer
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When I had to come up with a price for the Tongue Tied Sales Objection Flashcards, I started with one question: What could I offer that would make 95% of people say, “That’s a no-brainer”? Not “What can I sell?” I landed on $47. But I didn’t just give people flashcards. I packed it with: -How-to-say-it audio files And if you buy today, I’ll also throw in a surprise bonus: One product. Fast forward: |
Josh Braun
Have you ever tried to convince someone using facts, logic, and reason… …but they still weren’t convinced? You’re staring at the spreadsheet thinking, “Why don’t they get it? It’s all right here.” You’re not alone. This happens all the time in sales. Why? Because our beliefs aren’t built on spreadsheets. They’re stories we’ve been telling ourselves for years. Try to change someone’s story, and what do they do? They dig in deeper. Facts, logic and reason rarely change minds. Because when your...
If I could only give one piece of sales advice, this would be it: Detach from the outcome. Because when you’re attached to the outcomewhen you need the deal to close,need the call to go well,need the yesyou start to sound… different. You talk faster.You push harder.You stop listening.That neediness? It leaks out in your tone, your pacing, your word choice. And buyers can feel it Why? Because your intent drives your behavior. If your intent is to close at all costs,you’ll behave like someone...
Saw a YouTube video raving about the egg salad sandwich from 7-Eleven in Japan. Then another.Then another. Apparently they sell out before 10:30 a.m. So I set an alarm.Walked past a Lawson.Past a Family Mart.Straight to 7-Eleven. Found one.Tried it.And yeah… they were right. Cold. Creamy. Silky eggs on soft white bread. Ridiculously good for something that costs less than a coffee. But here’s the thing. 7-Eleven doesn’t have to tell you its sandwich is amazing. They don’t run Instagram ads...